Montegrappa Brain Pen and President Obama State Union Address About Brain Research

Many have said that the 21st Century is The Century of The Brain.  Hence, Montegrappa celebrates its 100th Anniversary with this commemorative edition – The Montegrappa Brain Pen.

Discover The New Century with Montegrappa Brain Pen

Discover The New Century with Montegrappa Brain Pen

Today, many of us are using computer correspondence on emails, mobile technology from Ipads and Iphones.  Many words are digital rather than hand written using our brain and the pen.

Montegrappa Brain pen - an extension of our emotional responses.

Montegrappa Brain pen – an extension of our emotional responses.

Archivst Howard Besser has cited “The default position of paper is persistence if not interrupted; the default condition of electronic signals is interrruption, if not periodically renewed.”

According to a classic paper, Ëffects of Mode of Writing on Emotional Narratives,” the experience and expression of emotion is facilitated by handwriting but not by typing.  It was also found that writing by longhand wrote more words, spent more time writing and reported significantly more disclosure than those in the typing condition.

The sea-horse motif on The Montegrapa Brain pen illustrates the hippocampus which is a major component of the human brain and other vertebrates. It belongs to the limbic systems and plays an important role in the consolidation of information from short-term to long term memory and apatial navigation.
The sea-horse motif on The Montegrapa Brain pen illustrates the hippocampus which is a major component of the human brain and other vertebrates. It belongs to the limbic systems and plays an important role in the consolidation of information from short-term to long term memory and navigation.

Put simply, handwritten communications are more self-revealing and intimate.  Even US President Barack Obama, an avid pen user, has captured the intimacy and emotional appeal of using pens.  In an interview, he told The Washington Post that he prefers responding to personal correspondence by sending handwritten letters rather than emails because they are more “thoughtful” and more “intimate”.

Montegrappa Brain pen with brain scan

Montegrappa Brain pen with brain scan

Many a times, we have always hear people scrambling to find their handwritten journal but we do not hear about somebody crawling around up in their attic, looking for an old computer?  Essentially, any optically-etched media such as CD-ROMs, last only 5 to 15 years before they degrade.  The emotional attachment of handwriting on paper shows that “connectedness” and  even mentally recreate the circumstances when one made an entry in the written journal but not with electronic media.

Cross section of the brain based on an ancient illustration.

Cross section of the brain based on an ancient illustration.

Using a pen to write by hand is actually seeing one’s brain expression in the intimate form of handwriting which leads to information retention because the brain is using the additional channels of touch and proprioception, in addition to seeing what one is writing. (Brain-Eye-Hand co-ordination).

President Obama, in his State of The Union Address cited brain research as an example of how the government should “invest in the best ideas.”

 “Every dollar we invested to map the human genome returned $140 to our economy — every dollar,” he said. “Today our scientists are mapping the human brain to unlock the answers to Alzheimer’s. They’re developing drugs to regenerate damaged organs, devising new materials to make batteries 10 times more powerful. Now is not the time to gut these job-creating investments in science and innovation.”

Montegrappa Brain 18ct Gold overlay made up of neurons with pocket clip representing the the spinal cord.

Montegrappa Brain 18ct Gold overlay made up of neurons with pocket clip representing the the spinal cord.

Honouring The Century of The Brain – The Montegrappa Brain Pen ! Of course.

Link:      http://www.elephant-coral.com

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Elephant & Coral is an iconic luxury company specialising in branded fountain pens like Namiki, Dunhill Namiki, Pilot, Sailor pens, Graf Von Faber Castell, OMAS, Montegrappa Pens, Stipula, Conway Stewart, Pinetti, Aurora, Phoenix Lacquer Art, Parker, Waterman , Agresti desk accessories and Crane's fine bespoke stationery. Since 1996, Elephant & Coral has won many accolades both locally and internationally for its relentless pursuit of customer service excellence and its professional expertise in pens, desk accessories, fine stationery and its enchanting customer experience. Visit us whenever you are in Singapore to experience that extraordinary customer experience journey of buying your pens. We looked forward to welcoming you in Singapore - The Land of Miracles ! Visit us at http://www.elephant-coral.com
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